I have found that owning my own business has its ups and downs. And much like a manic-depressive person the ups are glorious and the downs are debilitating. Although my Dragon Alley business is not a traditional “brick and mortar”, it still brings in much needed income for my family.
So what do I do when my business is down, I evaluate. I take a look at my online listings, and make improvements so they can be seen on mobile devices. I make sure my descriptions are short to the point and clear. I look at the product that is not moving and put it on sale. If it isn’t moving, get it out of your store and move on to something that is more appealing to your buyers. Also diversify your product. If you have one product, what do you do when everyone has bought that one product and no longer needs another? You find another (or several if you are smart) product that is attractive to your buying audience!
I have also started doing Arts & Craft Shows. Yes they are a lot of work but the benefits you get from meeting other crafters, that are having the same problems, is a HUGE bonus. Ask them what they are doing to get out of their slump. Exchange business cards and create a group that meets at least once a month to brain storm ideas.
I have also started attending seminars and free classes put on by my local Chamber of Commerce. Yes, the city you live in wants to see Small Businesses succeed. Small Businesses are the back bone of the economy in any area.
So read, learn and get out there and Support Small Business like yourself!
Here are some of my links. Stop by and see me!